Contáctenos:
Manufacturers Representatives | Distributors |
---|---|
• Sell only in defined territory • Do not handle competing lines • Sell as an agent; do not take possession • Compensated by commission on sales • Typically handle 12 to 14 lines • Typically entrepreneurial, owner-operated • Interface with distributors, refer orders to distributors, receive commissions on sales through distributors • Add value through application engineering, design-in, product synergy • May warehouse (for a fee), but do not maintain inventory • Focus on customers needs | • May sell anywhere • Frequently handle competing lines • Buy for resale; assume ownership • Compensated by margin of sale price over cost price • Often handle several hundred lines • Large firms often publicly-owned • Rely heavily on rep for referrals, training, engineering support • Add value through time-place utility • Maintain inventory • Focus on selling, what’s on the shelf |